| 书目名称 | Contemporary Trends in Marketing |
| 副标题 | Problems, Processes |
| 编辑 | Aarti Saini,Justin Paul,Satyanarayana Parayitam |
| 视频video | |
| 概述 | Proposes to document challenges, imaginations, and practices for the post-pandemic approach to marketing.Addresses themes such as reimagining marketing in the digital era and the service marketing rev |
| 丛书名称 | Palgrave Studies in Marketing, Organizations and Society |
| 图书封面 |  |
| 描述 | .This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis..The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy..This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.. |
| 出版日期 | Book 2023 |
| 关键词 | Marketing 5; 0; Technology; Innovation; Consumer Behavior; Customization; Sustainability; International Mar |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-36589-8 |
| isbn_softcover | 978-3-031-36591-1 |
| isbn_ebook | 978-3-031-36589-8Series ISSN 2661-8613 Series E-ISSN 2661-8621 |
| issn_series | 2661-8613 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 20:03:12
