Titlebook: Conjoint Measurement; Methods and Applicat Anders Gustafsson,Andreas Herrmann,Frank Huber Book 2007Latest edition Springer-Verlag Berlin He

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A Multi-trait Multi-method Validity Test of Partworth Estimates,fit segmentation based on attribute preferences, etc. The popularity of conjoint analysis among marketing researchers hinges on the belief that it produces valid measurements of consumer preferences for the features of a product or service, and that it provides accurate predictions of choice behavior.

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,Transportgut — Verpackung — Ladeeinheit,1980 had logged more than 1000 commercial applications (Cattin and Wittink 1982). During the 1980s usage increased tenfold (Wittink and Cattin 1989). Today it may be the most widely used quantitative product development tool in the U.S. and Europe (Wittink, Vriens, and Burhenne 1994).