Titlebook: Competitive Marketing Strategy for Europe; Developing, Maintain Linden Brown,Malcolm H. B. McDonald Textbook 1994Latest edition Macmillan P

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Verschreibung von Arzneimitteln,Research, experience and intuition, all indicate that the dominant market leaders — the company that stands out above the rest — has significant advantages in the market which it dominates. These translate into the ability to manage the market and the competition and to return the highest profitability in both the short and long-term.

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Strategies for Positioning as a Major Force in the Market,In some industries, a major new strategy has enabled a challenger to attack the largest shareholders in the market, to achieve a strong competitive position and in a few instances market leadership. To achieve this, a company must be aggressive, well focused on objectives and strategies and adopt the offensive attitudes noted in Section 2.

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Competitive Marketing Strategy Experience,The previous five chapters of this book provide a basis for analysing competitive marketing strategies of businesses.

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Uses of Case Studies to Enhance Learning,The twenty-six cases in this book can be used in a variety of ways to enhance learning by the marketing strategy student and practitioner.

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