| 书目名称 | Communicating in Digital Age Corporations | | 编辑 | Anna Danielewicz-Betz | | 视频video | http://file.papertrans.cn/231/230375/230375.mp4 | | 概述 | Bridges the gap in interdisciplinary analysis of digital business communication to reflect on the reality of (non-)communication in global hierarchical corporations.Demonstrates the complexity and cru | | 图书封面 |  | | 描述 | The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what ‘doing business’ in the digital age is about and illustrates ‘business discourse’ from practitioners’ point of view..Grounded in the analysis of empirical data, pertaining both to internal and external business communication, the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of howglobal corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems wit | | 出版日期 | Book 2016 | | 关键词 | Business Communication; Transnational Corporations; Systems Theory; Corpus Analysis; Business Discourse; | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-55813-8 | | isbn_ebook | 978-1-137-55813-8 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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