| 书目名称 | College Sports Inc. | | 副标题 | How Commercialism In | | 编辑 | Frank P. Jozsa Jr. | | 视频video | http://file.papertrans.cn/230/229600/229600.mp4 | | 概述 | Investigates current developments, problems, and reforms associated with sports programs of schools in higher education.Emphasizes how some schools reallocated their resources to compete athletically | | 丛书名称 | SpringerBriefs in Economics | | 图书封面 |  | | 描述 | For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education. | | 出版日期 | Book 2013 | | 关键词 | Commercialism; Compensation; Intercollegiate Athletics; Sports Economics; Sports Finance; Student-athlete | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4614-4969-0 | | isbn_softcover | 978-1-4614-4968-3 | | isbn_ebook | 978-1-4614-4969-0Series ISSN 2191-5504 Series E-ISSN 2191-5512 | | issn_series | 2191-5504 | | copyright | The Author(s) 2013 |
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