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Titlebook: Collective Creativity; Exploring Creativity Felix Held Book 2012 VS Verlag f�r Sozialwissenschaften | Springer Fachmedien Wiesbaden 2012

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Introduction and Research Focus,pidly (Gebhart, 2002). To stay in business, companies have to race to compete in respect to new products, features, better quality, more attractive styling, and communication (Henry, 2001; Janszen, 2000). This means firms need a sustainable flow of ideas to stay in the market (Boeddrich, 2004). The
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Theoretical Background and Current Research,on, 2005), are still widely unexplored. Three important fields of research – into creativity, organizational learning, and social networks – converge here (see chapter 1, Figure 1). This chapter outlines the state of research and links relevant theories in the three domains in order to develop a con
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Study I: Assessment of Creativity,n of collective creativity in social network dynamics in the context of organizational learning. The aim is to open up the educational and creativity research field by looking at the link between creativity and social network development.
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Study II: Social Network Analysis,vity in social network development. The research design develops social network indicators using surveys at three time-points and relates them to indicators for creativity derived from Study I, as well as actor-level factors. Recently, similar but static designs have been used to successfully measur
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