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Titlebook: Chinese and Indian Medicine Today; Branding Asia Md. Nazrul Islam Book 2017 Springer Nature Singapore Pte Ltd. 2017 Chinese Medicine.Ayurve

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History, Theory, and Method from the Classical Texts,It is a common question from various corners if there is similarity and differences between Chinese medicine and ayurveda and how these similarities and differences correspond to Western bio-medicine.
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Commodification and Commercialization,Commodification of indigenous medicine across Asia through a process of commercialization is not new. Burmese Chinese herbalist Aw Chu Kin whose father was a herbalist in Xiamen city of modern China developed Tiger Balm-a secret herbal formulation commonly used as tropical cream to treat inflammation and muscle aches in 1870s in Rangoon, Burma.
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New Consumption: Rise of Health Tourism,Health tourism has increasingly become popular in China and India over the last two decades with the rise of consumer capitalism. The economic boom brought by globalization, adoption of open door policy, rise of emerging middle class, and influx of foreign visitors are the major causes behind this development.
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https://doi.org/10.1007/978-981-10-3962-1Chinese Medicine; Ayurveda; Branding; Education; Commodification; Health Tourism; Classical Text; Huang Di
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978-981-13-5011-5Springer Nature Singapore Pte Ltd. 2017
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