Titlebook: Chief Marketing Officers at Work; Josh Steimle Book 2016 Josh Steimle 2016 SEO.content marketing.conversion rate optimization.web design a

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Louis Gagnon,Louis Gagnon has served as chief product and marketing officer (CPMO) at Audible, an Amazon company, since January 2014. He oversees branding, product development, marketing, and customer service activities within the business. Gagnon previously held the CPMO position at Yodle, after serving as senior vice president of global products for Monster.

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TRAWL

sly adapt to changes in technology, language, and culture that have an impact on their jobs..Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring..Explores how th978-1-4842-1930-0978-1-4842-1931-7

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Heather Zynczak,al vice president of marketing at SAP and prior to that spent five years at Oracle as senior director of product strategy. She has led teams at multiple Silicon Valley startups and served as a business consultant for various firms, including Accenture, Booz Allen Hamilton, and the Boston Consulting

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Highbrow

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Kraig Swensrud,le. Previously, Swensrud was the founder of the online survey tool GetFeedback, where he worked for three years before it was acquired by Campaign Monitor. Previous to founding GetFeedback, Swensrud was the CMO and head of product marketing at Salesforce. The first company that Swensrud founded, Kie

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