Titlebook: Changing Trends in Japan‘s Employment and Leisure Activities; Implications for Tou Fred R. Schumann Book 2017 Springer Nature Singapore Pte

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Shopping OLss workplaces that remain where OLs typically serve tea to men and type and file their reports. In many cases, OLs are exempt from secure employment and have few opportunities for promotion. Japan’s OLs played a significant role in the growth of Japanese overseas travel, especially with businesses selling luxury brand goods.

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Eraations. The shift to pay for performance over seniority is still in the process of making its way into other organizations. Japan’s household saving rates declined in recent years and turned negative by 2013, while consumers transformed from conspicuous consumers during the bubble period to become more frugal in their spending.

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Understanding Today’s Marketplaceling have evolved over the years and conditions are becoming more favorable with the availability of mass transportation, more opportunities for leisure time pursuits, and the affordability of long-distance travel. Japanese luxury retail continues to be strong but brands must continue to work with Japanese consumers to justify their purchases.

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Managing Multiple Source Markets. Still, Japan has continued to consistently produce relatively high numbers of overseas travelers but DMOs and other tourism organizations must monitor visitor perceptions by market and implement sound strategies in order to continue satisfying various markets’ needs and expectations.

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978-981-10-9920-5Springer Nature Singapore Pte Ltd. 2017