Titlebook: Building Implementable Marketing Models; Philippe A. Naert,Peter S. H. Leeflang Book 1978 Springer Science+Business Media Dordrecht 1978 a

Paleontology

https://doi.org/10.1007/978-3-540-44697-2There is a fundamental difference between stochastic consumer behaviour models and most models described up to now in that,

制度

圆锥体

AWL

A typology of marketing modelsMarketing models can be classified on a large number of dimensions. In this chapter, a few such classifications are presented. We have limited ourselves to typologies which could be useful when reading Part II of this book. In model building, the following dimensions are of particular relevance:

Dealing

Elements of model buildingIn the classic approach to model building, one generally considers three major steps:

万神殿

Specifying models according to intended useIn this chapter, models will be classified according to three distinguishable purposes or intended uses, namely:

ALT

Stochastic consumer behaviour modelsThere is a fundamental difference between stochastic consumer behaviour models and most models described up to now in that,

错

Endemic

https://doi.org/10.1007/978-3-540-44697-2ements of their proposed implementation strategy will be returned to in Section 13.2. In order to better understand the impact of these elements, however, it will be instructive to first examine the determinants of implementation, the factors that will contribute to the likelihood of implementation.

Priapism

Validation. In Sections 12.2 to 12.4 validation criteria will be discussed that are of particular interest in model building. These are: face validity, statistical validation criteria, and validation criteria related to the intended use of the model. These will be applied to a model without behavioural detail