Titlebook: Authenticity as Performativity on Social Media; Allan S. Taylor Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive

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cal framework for authenticity in relation to social media p.​Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than

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Beyond Narrative: The Making of Americans,ctive, and that it reveals what Derrida (. (David Allison, Trans.). Northwestern University Press, 1973) described as ‘the trace’. As a result, there is affective transference and a ‘doing’ as a result of the revelation of the authentic trace.

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Conclusion: The Elusive Authentic,ntinuously reinvoke its appearance, with varying success. Given culture’s distance from the real, it is likely that the authentic resides in a collective structural unconsciousness that is difficult to describe but can be recognised when it is produced.

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Book 2022n alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. .Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural t

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Authentic Self-Representation,hy the self is a continual work-in-progress: it is a quest to experience the deconstructive effect of the authentic, which is kinaesthetically embodied by the consumers of the social media artefact when they recognise it as authentic.