期刊全称 | Applying Predictive Analytics | 期刊简称 | Finding Value in Dat | 影响因子2023 | Richard V. McCarthy,Mary M. McCarthy,Leila Halawi | 视频video | | 发行地址 | Focuses on how to use predictive analytic techniques to analyze historical data for the purpose of predicting future results.Takes an applied approach and focus on solving business problems using pred | 图书封面 |  | 影响因子 | .This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes.. | Pindex | Textbook 20191st edition |
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