Titlebook: Advertising Literacy for Young Audiences in the Digital Age ; A Critical Attitude Beatriz Feijoo,Erika Fernández Gómez Book 2024 The Edito

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Copula Theory and Its Applicationsercial communications. This chapter embarks on a dual exploration. Firstly, it delves into the evolution of regulations pertinent to online advertising and the protection of minors in Spain. These regulations include the General Advertising Law 34/1988, the Law on Information Society Services and El

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ew of the relationship between children and youth and advert.This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from ot

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https://doi.org/10.1007/978-94-010-3189-9 its effect on minors‘ eating habits and body image. Since research in this matter is still scarce, the chapter concludes with four proposed shifts in future research concerning the commercialized portrayal of food and body among minors.

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,Children’s Advertising Literacy in the Current Digital Landscape,dvertising literacy, defined by Boush et al. (J Consum Res 21(1):165–175. ., 1994), encompasses an individual’s abilities and skills to navigate advertising. Despite this growing interest, research on how children process advertising in the digital context is still emerging. Historically, the scient

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