Titlebook: Advertising Literacy for Young Audiences in the Digital Age ; A Critical Attitude Beatriz Feijoo,Erika Fernández Gómez Book 2024 The Edito

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https://doi.org/10.1007/978-3-031-55736-1Advertising Literacy; Children, Youth and Media; Social Media; Mobile Marketing; Embedded Commercial Con

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978-3-031-55738-5The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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https://doi.org/10.1007/978-3-319-38878-6formation has far-reaching effects, not only on the content of news but also on the realm of entertainment. Commercial communication is not immune to phenomena like hybridization, which blurs the boundaries between various media forms and combines formats to meet the expectations of both brands and

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Copper-Catalyzed Multi-Component Reactionsengagement and enjoyment. Kidfluencers, who are children themselves, participate in creating and sharing captivating visual content on popular social media platforms like YouTube, Instagram, and TikTok. However, despite the growing interest in this trend, there is a need for a comprehensive overview

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