Titlebook: Advanced Business Analytics; Essentials for Devel Saumitra N. Bhaduri,David Fogarty Book 2016 The Editor(s) (if applicable) and The Author(

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https://doi.org/10.1007/978-3-8349-7134-0he customers who have attrited voluntarily and those who are in the middle of their long cycle transaction behavior. Therefore, formulating an effective CRM strategy in retail poses a significant challenge. This chapter proposes a DGP (data generating process)-based predictive strategy with the past

泥沼

Franz-Rudolf Esch,Kristina Strödterds on selection, this introduces a possibility of bias in the estimates of the response model. This chapter tries to apply a bivariate probit model with partial observability to correct the bias arising due to the sample selection and has applied the proposed model to a non-risk situation, viz. mark

critique

https://doi.org/10.1007/978-3-8349-7134-0he chapter proposes a comprehensive pricing framework which not only maximizes short-term gains but also addresses critical value enhancing CRM issues, such as cross-sell, up-sell, and better life cycle management through retention. The significant contribution of the chapter involves developing a f

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证实

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Das Behavioral-Branding-Konzeptmbination of media, which serves the purpose best in terms of acquiring new loan applications. Finally, a media mix builder is developed to guide the business for the future strategies. Advertising analytics is gaining momentum as a powerful means to efficient targeting. Sir Martin Sorell, CEO of WP

合适

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