Titlebook: A Risk-Benefit Perspective on Early Customer Integration; Christoph Kausch Book 2007 Physica-Verlag Heidelberg 2007 Customer Integration.E

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Contributions to Management Sciencehttp://image.papertrans.cn/a/image/142065.jpg

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https://doi.org/10.1007/978-3-7908-1962-5Customer Integration; Early Innovation Phase; Innovation Tasks; Risk-Benefit Balance; Risk-Reducing Meas

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978-3-7908-1961-8Physica-Verlag Heidelberg 2007

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Cesare Rossi,Flavio Russo,Ferruccio Russoerial implications, also indicating likely future management trends, and implications for the theory of innovation management, summarizing the contributions to science. Finally, the chapter points out open issues by indicating where further research is necessary or desirable.

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Nomenclature and Identification of Materialsustomer integration and their resulting effects on the outcome of an innovation project has not been the focus of empirical research so far. This thesis therefore resorts to case studies that provide an insight on the relevant aspects of customer integration in the context of practical application,

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Nomenclature and Identification of Materialssarily reflect their general procedure regarding this issue. On the contrary, the attribute “pilot”, which all investigated companies have bestowed on their projects, indicates that at least the way of including customers was a novel experience.

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History of Mechanism and Machine Scienceion managers are faced with an additional burden of decision-making. They ought to decide in every single innovation task whether customer integration would add value in comparison to mere in-house activities or to innovations with the help of other external sources. The rationale for this decision