期刊全称 | A Critical Public Relations Approach to Crisis Communication and Management | 期刊简称 | A Case Study of Mala | 影响因子2023 | Huabin Wang | 视频video | | 发行地址 | Provides integrated approach to studying crisis communication and management.Summarizes the latest study of Malaysia Airlines Flight MH370 disappearance (2014-2018).Presents an applicable theoretical | 学科分类 | The M.A.K. Halliday Library Functional Linguistics Series | 图书封面 |  | 影响因子 | .This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.. | Pindex | Book 2022 |
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