| 书目名称 | Why Marketing to Women Doesn‘t Work | | 副标题 | Using Market Segment | | 编辑 | Jenny Darroch | | 视频video | | | 概述 | A new approach for marketing to women not advocating ‘female friendly strategies‘ but a deeper approach to market segmentation and why gender marketing doesn‘t always work.Half of the population consi | | 图书封面 |  | | 描述 | This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. | | 出版日期 | Book 2014 | | 关键词 | growth; market segmentation; marketing | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137358172 | | isbn_softcover | 978-1-349-47102-7 | | isbn_ebook | 978-1-137-35817-2 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |
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发表于 2025-3-21 17:05:45
