Overview: Analyses brand identity & image, personal branding, brand promise & trust, co-branding, and brand transgression.Draws on recent political events and phenomena in the political arena.Offers practical i.Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute
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