Overview: Integrates seamlessly the fields of service innovation, design, semantics, analytics, optimization, co-creation, markets, and research.Each chapter includes a review section with questions, a project .This textbook addresses the conceptual and practical aspects of the various phases of the lifecycle of service systems, ranging from service ideation, design, implementation, analysis, improvement and trading associated with service systems engineering. Written by leading experts in the field, this indispensable textbook will enable a new wave of future professionals to think in a servi
|