神像之光环
发表于 2025-3-21 20:05:53
书目名称Sensory Marketing影响因子(影响力)<br> http://impactfactor.cn/if/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing影响因子(影响力)学科排名<br> http://impactfactor.cn/ifr/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing网络公开度<br> http://impactfactor.cn/at/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing网络公开度学科排名<br> http://impactfactor.cn/atr/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing被引频次<br> http://impactfactor.cn/tc/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing被引频次学科排名<br> http://impactfactor.cn/tcr/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing年度引用<br> http://impactfactor.cn/ii/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing年度引用学科排名<br> http://impactfactor.cn/iir/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing读者反馈<br> http://impactfactor.cn/5y/?ISSN=BK0865257<br><br> <br><br>书目名称Sensory Marketing读者反馈学科排名<br> http://impactfactor.cn/5yr/?ISSN=BK0865257<br><br> <br><br>
Amylase
发表于 2025-3-21 23:56:33
Book 2009The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals‘ five senses at a deeper level than traditional marketing theories do.
古董
发表于 2025-3-22 02:18:11
https://doi.org/10.1057/9780230237049brand; dynamics; marketing; science and technology; service
Radiculopathy
发表于 2025-3-22 06:09:06
978-1-349-36649-1Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
蘑菇
发表于 2025-3-22 11:01:30
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larder
发表于 2025-3-22 15:11:48
What is Sensory Marketing?,keting. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing. At the end of the chapter the importance of the human senses, the brand, and experience logic in sensory marketing is discussed.
性别
发表于 2025-3-22 19:35:34
The Smell Sense, a smell experience can be accomplished. In addition, the meaning of scents for employees’ environment and health is discussed. Finally, Hotel Park Hyatt Vendôme in France is presented as an example of the brand as a smell experience.
evasive
发表于 2025-3-22 23:39:54
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中古
发表于 2025-3-23 04:33:55
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frozen-shoulder
发表于 2025-3-23 08:43:47
The Touch Sense, experience are described in detail. We also discuss the importance of accessibility and digital technology to interaction with a brand. Finally, the Volvo brand of the U.S. carmaker Ford is presented as an example of the brand as a touch experience.