ARC
发表于 2025-3-23 12:49:39
The Brand as Sensory Experience,ressions are discussed within a sensory marketing framework. At the end of the chapter, best practice with regard to the supreme sensory experience is illustrated using the example of the U.S. grocery retailer Whole Foods.
不知疲倦
发表于 2025-3-23 15:22:12
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MUT
发表于 2025-3-23 18:28:10
The Taste Sense,This chapter begins with a discussion of the taste sense and its more or less hidden role in marketing. It highlights different sense expressions to facilitate a taste experience and how tastes can be used in sensory marketing. Finally, the British retail chain Hotel Chocolat is presented as an example of the brand as taste experience.
drusen
发表于 2025-3-24 00:29:32
helan und Rabinowitz 2005; Heinen und Sommer 2009; Klein und Martinez 2009; Polletta et al. 2011; Chihaia 2012; Erll und Sommer 2019); auch gesellschaftliche Großerzählungen wie der Brexit (Sommer 2019) oder das Genre der Katastrophenerzählung (Gymnich 2019) geraten dabei in den Blick. Erzählen ist
Anemia
发表于 2025-3-24 02:32:50
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senile-dementia
发表于 2025-3-24 07:27:09
What is Sensory Marketing?,keting. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing. At the end of the chapter the importance of the human senses, the brand, and experience logic in sensory marketing is discussed.
Heterodoxy
发表于 2025-3-24 12:19:08
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发电机
发表于 2025-3-24 16:10:00
The Sound Sense,xperience. The role of celebrities and musicians as part of a holistic perspective on sound is also emphasized. Finally, Saab, part of the U.S. carmaker General Motors, is presented as an example of the brand as a sound experience.
Peristalsis
发表于 2025-3-24 22:37:06
The Sight Sense,sions in visualizing a brand and creating a sight experience are discussed. In this regard the meaning of the down-to-earth and virtual formation of the service landscape in a holistic perspective is emphasized. Finally, the U.S. fashion retailer Abercrombie & Fitch is presented as an example of the
forbid
发表于 2025-3-24 23:52:50
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