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书目名称Rediscovering the Essentiality of Marketing影响因子(影响力)<br> http://impactfactor.cn/if/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing影响因子(影响力)学科排名<br> http://impactfactor.cn/ifr/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing网络公开度<br> http://impactfactor.cn/at/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing网络公开度学科排名<br> http://impactfactor.cn/atr/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing被引频次<br> http://impactfactor.cn/tc/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing被引频次学科排名<br> http://impactfactor.cn/tcr/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing年度引用<br> http://impactfactor.cn/ii/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing年度引用学科排名<br> http://impactfactor.cn/iir/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing读者反馈<br> http://impactfactor.cn/5y/?ISSN=BK0824492<br><br> <br><br>书目名称Rediscovering the Essentiality of Marketing读者反馈学科排名<br> http://impactfactor.cn/5yr/?ISSN=BK0824492<br><br> <br><br>
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Rediscovering the Essentiality of Marketing978-3-319-29877-1Series ISSN 2363-6165 Series E-ISSN 2363-6173
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Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/r/image/824492.jpg
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https://doi.org/10.1007/978-3-319-29877-1Academy of Marketing Science; World Marketing Congress; Global Marketing; Consumer Behavior; Marketing S
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Luca Petruzzellis,Russell S. WinerPresents the full.proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing.Explores ways to achieve and manage efficient and effective marketing strategies in the current global econ
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Testing the Dual Pathway Model of Ad Persuasion Using Celebrity Endorsers increasing sales revenues and stock valuations (Elberse and Verleun 2012) as well as raising awareness, gaining higher recall, triggering and maintaining interest, and inducing favorable attitudes. Research has primarily focused on either the information carrier perspective or role model perspectiv