议程
发表于 2025-3-23 13:20:02
Antecedents of Attitude Toward SMS Advertising in the UK 96 %, from £1.03 bn in 2013 to £2.02 bn in 2014. Considering the growth in SMS advertising expenditure in the UK, it is important to understand the underlying factors forming consumers’ attitudes toward text marketing. Founded on Fishbein’s (1967) expectancy value theory, it is suggested that attit
起来了
发表于 2025-3-23 15:01:22
What Really Drives Creative Choices in an Advertising Agency? role of creativity has become the core function of most advertising agencies. Indeed, the place of creativity in advertising has long been recognized. While the occurrence of eureka moments has been well documented, for the most part creatives are known to come up with multiple ideas for campaign s
Instantaneous
发表于 2025-3-23 19:51:30
Classical Music in Advertising: Brand Supporter or Detractor?ved music brand congruency. Over the past 30 years, many articles have aimed to study the effect of background music in advertising. Most of these studies though focus on contemporary popular music and omit the use of classical music which is often used in global brand advertisements. Various measur
ANA
发表于 2025-3-24 02:10:46
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monologue
发表于 2025-3-24 04:16:59
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ticlopidine
发表于 2025-3-24 07:40:28
Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool Purchasn, and revenue channels. This trend can also be observed in the market for power tools for professional use. The consumer goods sector has already been subject to far-reaching studies regarding the reasons for the choice between online and offline channels, including research in different phases of
圣人
发表于 2025-3-24 14:28:33
Value Co-creation in Project Exchangee co-creation is a unique form of value creation where two or more actors such as a customer and a provider create value in a direct interaction and through a joint process (Grönroos and Voima 2013). Direct interaction refers to the actors’ actions that are merged into a collaborative, dialogical pr
解开
发表于 2025-3-24 15:44:04
Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distributionhich allows the company to improve its market position and achieve more sustainable relationships with their customers. This study aimed to analyze the determinants of trust and commitment in B2B market of Minas Gerais State, Brazil. The literature review sought to contextualize the relationship mod
DALLY
发表于 2025-3-24 20:22:12
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Debility
发表于 2025-3-25 02:25:11
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