等级的上升 发表于 2025-3-28 14:58:04

Company Competitiveness and the Portfolio Matrix (Step 12)e successful in each segment will differ according to how strong you are in it . This chapter therefore presents a format for you to follow which can be used to determine where your relative competitive strengths lie. It is the final stage of the segmentation process which is summarised in Figure 10.1.

Spinal-Tap 发表于 2025-3-28 22:40:28

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查看完整版本: Titlebook: Market Segmentation; How to Do it How to Malcolm McDonald,Ian Dunbar Textbook 1998Latest edition Malcolm McDonald and Ian Dunbar 1998 busi