crease 发表于 2025-3-23 12:09:07

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母猪 发表于 2025-3-23 15:06:19

Malcolm McDonald,Ian DunbarCompletely revised and updated. It is the first of its kind to help practitioners effectively segment the market in order to target profitable customers. Now written in a more accessible style. Reflec

仪式 发表于 2025-3-23 20:35:40

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严重伤害 发表于 2025-3-23 23:39:17

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数量 发表于 2025-3-24 06:37:24

Who Buys (Step 2)A key requirement for each concluding segment is the ability to identify clearly which customers are to be found in each of them. This is critical for targeting your segment-specific offers.

骂人有污点 发表于 2025-3-24 14:46:15

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执拗 发表于 2025-3-24 15:38:25

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查看完整版本: Titlebook: Market Segmentation; How to Do it How to Malcolm McDonald,Ian Dunbar Textbook 1998Latest edition Malcolm McDonald and Ian Dunbar 1998 busi