concord 发表于 2025-3-21 17:52:27

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Exposition 发表于 2025-3-21 22:33:38

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chemical-peel 发表于 2025-3-22 01:15:20

Thermally stimulated discharge of electrets,tion, down to multi-channel execution. In order to assess strategies and concepts, since 2019 between 280–370 senior executives in marketing & sales have been targeted by a quantitative survey each year, backed by all-in-all 145 qualitative 1:1 interviews.

Hemoptysis 发表于 2025-3-22 05:39:07

is or should be based upon the customer journey. Contrary to theory, only a subset of companies indicated that an outside-in customer journey analysis and mapping has been conducted. In this vein, fundamental concepts and insights are missing right from the start. “Failure by Design” for projects.

CHIDE 发表于 2025-3-22 12:21:35

https://doi.org/10.1007/978-3-476-03096-2ates that the quality of planning and data-driven steering is lagging. Backed by huge data science departments, the future will show a higher degree of automation, down to the level of Causal AI, e.g. in marketing mix modelling.

fastness 发表于 2025-3-22 13:42:14

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fastness 发表于 2025-3-22 17:35:06

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sigmoid-colon 发表于 2025-3-22 22:43:19

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发微光 发表于 2025-3-23 05:02:15

,Let the MarTech Music Play … Development Phases of the MarTech Universe,, the overall maturity is still pretty low. The more know-how companies have been able to build up, the more they are familiar with processes and applications … the more time they have already spent on those topics and concepts… the more best-of-breed solutions are preferred versus all-in-one suite solutions.

Motilin 发表于 2025-3-23 06:13:46

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查看完整版本: Titlebook: Data-Driven Customer Engagement; Mastering MarTech St Ralf Strauss Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusi