合唱队
发表于 2025-3-28 16:40:56
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无政府主义者
发表于 2025-3-28 22:16:32
https://doi.org/10.1007/978-3-031-64295-1Data-driven customer interaction; MarTech landscape; Marketing technology trends; Budget allocation str
Commission
发表于 2025-3-29 01:10:57
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摄取
发表于 2025-3-29 04:46:50
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厨师
发表于 2025-3-29 09:33:59
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tattle
发表于 2025-3-29 13:01:11
Thermally stimulated discharge of electrets,ories of IT applications and scenarios covered, stretching from data platforms to analytics and data science, marketing resource management, orchestration, down to multi-channel execution. In order to assess strategies and concepts, since 2019 between 280–370 senior executives in marketing & sales h
Entirety
发表于 2025-3-29 18:01:05
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Infelicity
发表于 2025-3-29 23:14:59
ge of market players can be distilled. A maturity assessment demonstrates the different experience levels companies work in … contrary to software vendors and providers. The results are stunning again: while many companies spend large amounts of budgets on the way to data-driven customer interaction
ADORN
发表于 2025-3-30 03:55:59
https://doi.org/10.1007/978-3-476-03677-3stomer interaction and hyper-personalisation requires data infrastructures in any case. In addition, the MarTech projects cater to the overall corporate strategy towards digitalisation. Over the next years, companies try to achieve a level of ca. 20–25% of marketing spendings being allocated on MarT
轿车
发表于 2025-3-30 06:38:20
https://doi.org/10.1007/978-3-476-98861-4Data architectures … despite the hype on CDPs … are still in their infancy. New skills and competencies on data management need to be established … whilst experts are not available. The demission of third-party cookies in 2025 latest is pushing data clean rooms, server-side tracking, and first-party