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Customer Success Management Drivers,this chapter, we identify and explain the most important drivers of the implementation of CSM from customers’ and suppliers’ perspectives. They reach from common business practices, lacking or poor customer CSM capabilities, lacking resources and offerings’ complexity over the project or relationshiANA 发表于 2025-3-29 00:07:40
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Adapting the Customer Value Proposition,pically does not remain unchanged. In contrast, since customer goals likely change over time, a CVP needs to be adapted throughout a business relationship. Hence, embedding a CVP into a sales cycle can ensure that all sales endeavors are geared toward customer value. In this sense, a CVP is not rene