Acetaldehyde
发表于 2025-3-26 21:54:13
https://doi.org/10.1007/978-1-4419-1223-7ated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.
labile
发表于 2025-3-27 01:32:17
Strategic CRMstrategy implementation. The following section explores the main steps for developing a CRM strategy, before the chapter concludes with an investigation of ways to manage relationships with key stakeholders, including suppliers, employees, and investors.
蚀刻术
发表于 2025-3-27 07:21:00
Implementing the CRM StrategyRM project. To explain the process of CRM implementation, this chapter reviews a case study involving British financial service company Capital One. This case highlights the factors that impact the implementation of CRM in an organization.
Disk199
发表于 2025-3-27 11:59:32
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incision
发表于 2025-3-27 17:38:09
Data Miningated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.
高谈阔论
发表于 2025-3-27 20:49:44
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Adrenaline
发表于 2025-3-28 01:53:40
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越自我
发表于 2025-3-28 04:52:00
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内疚
发表于 2025-3-28 07:39:19
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共同给与
发表于 2025-3-28 11:44:07
Strategic CRM Todayigns of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives. Thus, this first chapter offers a detailed overview of the key terms and introduces important constructs that readers will need to r