炸弹 发表于 2025-3-21 18:15:31
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2191-5482 ccessful digital marketing activities.Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billionincisive 发表于 2025-3-22 00:58:51
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Strategy of Trade Organizations,ness environment. A strategy presents the steps that lead to achieving a strategic objective. The strategy that determines the behaviour of a business enterprise, that is, the behaviour of the business enterprise towards market actors, is called the business strategy. The objective of this chapter i正常 发表于 2025-3-22 12:45:00
Customer Behaviour,irect influence on the customer’s decision-making process. Knowledge of these factors is a useful input for performing customer segmentation. Describing the different customer segments is an important part of the marketing strategy and helps the company, for example, in customer relationship managemsphincter 发表于 2025-3-22 16:25:34
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2191-5482full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty..978-3-031-23573-3978-3-031-23574-0Series ISSN 2191-5482 Series E-ISSN 2191-5490灾难 发表于 2025-3-23 08:26:04
https://doi.org/10.1007/978-3-319-17536-2as a sample survey, which included 412 commercial enterprises operating in the Czech Republic. The research among business enterprises operating in the Czech Republic revealed that the most frequently applied business strategy is the strategy of differentiation, in particular focused differentiation