自由 发表于 2025-3-21 17:26:50

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expunge 发表于 2025-3-21 23:25:50

T. Renner,F. W. Deeg,C. Bräuchleh to the new product-market structure based on customer value may be fitted well within the microeconomic framework. The measure of customer value as product efficiency may be viewed from the customer’s perspective as the ratio of outputs (e.g., perceived use value, resale value, reliability, safety

yohimbine 发表于 2025-3-22 04:29:32

Spektroskopie der Röntgenstrahlenociation with the brand. Consumers have various brand preferences; therefore, one brand does not fit all consumer segments. Most companies in the twenty-first century are engaged in developing customer-centric brands by considering preferences of consumers by gender, age, need, peer culture, purchas

碳水化合物 发表于 2025-3-22 06:40:36

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合法 发表于 2025-3-22 08:55:41

https://doi.org/10.1007/978-3-662-09972-8equently, the product-mix of companies, spread across the product categories and product lines, are stuffed with a variety of brands with marginal differentiation. Such business situations exhibit chaos of brands within the product line triggering cannibalization of brands within the product line of

打折 发表于 2025-3-22 15:39:11

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打折 发表于 2025-3-22 20:34:18

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多节 发表于 2025-3-22 21:31:04

https://doi.org/10.1007/978-3-540-76866-1her potential to follow the brand marketing strategies of popular brands of other categories as the local brands serve a small niche of the consumer segment and make a deeper impact on the consumer preferences. As more brands are added to the marketplace frequently across the regions, there appears

存在主义 发表于 2025-3-23 02:42:41

https://doi.org/10.1007/978-3-663-05592-1satisfaction. In developing a useful brand, a planner must look upon its levels. A core brand relates to the product of a firm which satisfies the basic needs of a user and does not allow him to carry out any comparison. An augmented brand is associated with a set of approaches followed by a firm in

方舟 发表于 2025-3-23 06:10:25

RajagopalEnhances knowledge on branding strategies, internal and external fit in the company to develop competitive brands, and growing brand leadership in the market.Delineates the process of linking differen
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查看完整版本: Titlebook: Competitive Branding Strategies; Managing Performance Rajagopal Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive