顽固 发表于 2025-3-25 04:56:47
https://doi.org/10.1007/978-3-663-05592-1 identify the core consumer needs (develop core brand), then design the actual brand and find ways to augment it to create the bundle of benefits that can best satisfy the customer. The brand hierarchy stretches from the initial stage of the product, that is, the need at the basic level for an itemMelanocytes 发表于 2025-3-25 09:24:51
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New Trends in Brand Managementcience, while deriving brand as consumption object and optimizing the satisfaction from the perspective of a company and consumer emerges as a piece of art. Broadly, branding may be considered as a human science. The principles of environmental sciences like butterfly effect also guide the companiesgenuine 发表于 2025-3-26 00:07:52
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https://doi.org/10.1007/978-3-662-09972-8on. The company cultivates the strengths that will give it a competitive advantage in one or more benefits. The companies seeking quality leadership must make or buy the best components put together expertly after careful examination.