FARCE 发表于 2025-3-21 18:29:11
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iced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and m978-1-137-51038-9Blazon 发表于 2025-3-22 01:50:27
Clarity of Purposethe foundation on which strong brands are built. To justify its existence in today’s complex and crowded categories, a brand needs a purpose that sets it apart from others. What does this brand offer that others do not?pester 发表于 2025-3-22 06:34:22
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http://reply.papertrans.cn/20/1905/190402/190402_5.pngcountenance 发表于 2025-3-22 14:25:45
https://doi.org/10.1007/978-3-662-53974-3ction; however, the choice of communication channels and creative content should be based on and driven by the brand’s meaningful difference. Vitality is also served by maintaining a fresh look and feel to packaging, logo, and communications, though innovation in these areas needs to be balanced by the need to maintain clarity and identity.Brochure 发表于 2025-3-22 17:57:04
R. T. Pardasani,P. Pardasani,A. Guptaer. A savvy marketer will be able to manipulate people’s perceptions of value in order to maximize the income stream from a brand at a specific price point or find ways to make the brand more affordable without lowering margins.你不公正 发表于 2025-3-22 22:34:49
https://doi.org/10.1007/978-3-662-53974-3e brands—like Virgin, Disney, and Ikea—possess the strength to compete effectively in widely differing categories with little functional similarity. For others, in situations in which strong brands have become lost inside a bigger conglomerate, spinoffs may offer the best way to create increased value.证明无罪 发表于 2025-3-23 02:05:23
Vitalityction; however, the choice of communication channels and creative content should be based on and driven by the brand’s meaningful difference. Vitality is also served by maintaining a fresh look and feel to packaging, logo, and communications, though innovation in these areas needs to be balanced by the need to maintain clarity and identity.intercede 发表于 2025-3-23 07:30:38
Affordability at a Price Pointer. A savvy marketer will be able to manipulate people’s perceptions of value in order to maximize the income stream from a brand at a specific price point or find ways to make the brand more affordable without lowering margins.