暂时中止 发表于 2025-3-28 18:33:58

Differentiation“Differentiation is the essence of strategy.”

Panther 发表于 2025-3-28 19:47:39

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Kaleidoscope 发表于 2025-3-29 02:56:21

Make the Most of Your BrandFact: If you work in marketing, then you care a heck of a lot more about your brand than your consumers do.

我就不公正 发表于 2025-3-29 03:43:45

https://doi.org/10.1007/978-1-137-51038-9brand; branding; marketing

Esophagus 发表于 2025-3-29 08:00:28

Palgrave Macmillan, a division of Nature America Inc. 2013

Ligneous 发表于 2025-3-29 11:38:12

How Brands Influence Purchase Decisionsof quality, meaning, and value, but on a day-to-day basis, people rarely invest much time and thought in them. Brands become most important when people need to make a decision between alternatives, and this is when marketing can have one of its strongest effects.

amorphous 发表于 2025-3-29 16:07:15

What Makes Your Brand Meaningfully Different?s a small child. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me. People have always been drawn to ascribe meaning to inanimate objects—often more meaning than is justified by those objects’ functional benefits.

六个才偏离 发表于 2025-3-29 22:26:46

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glucagon 发表于 2025-3-30 00:20:31

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LEER 发表于 2025-3-30 05:46:55

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查看完整版本: Titlebook: Brand Premium; How Smart Brands Mak Nigel Hollis Book 2013 Palgrave Macmillan, a division of Nature America Inc. 2013 brand.branding.market