Submitted on: 31 May 2003.
Revised on: 22 September 2003.
Accepted on: 25 October 2003.
___________________Journal of Marketing Theory and Practice
Submitted on: 12 May 2011.
Revised on: 02 September 2011.
Accepted on: 31 October 2011.
___________________Journal of Marketing Theory and Practice
Submitted on: 25 May 2006.
Revised on: 18 June 2006.
Accepted on: 30 June 2006.
___________________Journal of Marketing Theory and Practice
Submitted on: 02 March 2021.
Revised on: 18 April 2021.
Accepted on: 24 May 2021.
___________________Journal of Marketing Theory and Practice
Submitted on: 09 July 2009.
Revised on: 09 August 2009.
Accepted on: 27 August 2009.
___________________Journal of Marketing Theory and Practice
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