Submitted on: 23 October 2001.
Revised on: 12 November 2001.
Accepted on: 22 December 2001.
___________________Journal of Marketing Theory and Practice
Submitted on: 13 March 1999.
Revised on: 19 May 1999.
Accepted on: 05 June 1999.
___________________Journal of Marketing Theory and Practice
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Submitted on: 17 January 2007.
Revised on: 28 April 2007.
Accepted on: 18 May 2007.
___________________Journal of Marketing Theory and Practice
http://reply.papertrans.cn/2/179/17843/17843-25.png
Submitted on: 15 February 2003.
Revised on: 14 June 2003.
Accepted on: 20 July 2003.
___________________Journal of Marketing Theory and Practice
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Submitted on: 08 February 2006.
Revised on: 14 March 2006.
Accepted on: 27 April 2006.
___________________Journal of Marketing Theory and Practice
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Submitted on: 11 September 2009.
Revised on: 03 December 2009.
Accepted on: 11 January 2010.
___________________Journal of Marketing Theory and Practice