Submitted on: 28 November 2014.
Revised on: 30 December 2014.
Accepted on: 31 January 2015.
___________________Journal of Marketing Theory and Practice
Submitted on: 15 June 2003.
Revised on: 25 July 2003.
Accepted on: 20 August 2003.
___________________Journal of Marketing Theory and Practice
Submitted on: 23 February 2006.
Revised on: 23 March 2006.
Accepted on: 23 April 2006.
___________________Journal of Marketing Theory and Practice
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Submitted on: 28 August 2009.
Revised on: 09 December 2009.
Accepted on: 20 January 2010.
___________________Journal of Marketing Theory and Practice
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Submitted on: 11 April 2016.
Revised on: 02 June 2016.
Accepted on: 13 June 2016.
___________________Journal of Marketing Theory and Practice