Submitted on: 26 April 2019.
Revised on: 01 July 2019.
Accepted on: 20 August 2019.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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Submitted on: 15 September 2000.
Revised on: 05 December 2000.
Accepted on: 01 January 2001.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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Submitted on: 23 April 2021.
Revised on: 28 June 2021.
Accepted on: 18 July 2021.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD