Submitted on: 07 September 2002.
Revised on: 01 October 2002.
Accepted on: 19 October 2002.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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Submitted on: 02 December 2012.
Revised on: 11 January 2013.
Accepted on: 26 January 2013.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
Submitted on: 30 March 2008.
Revised on: 13 June 2008.
Accepted on: 24 June 2008.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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Submitted on: 16 February 2011.
Revised on: 09 April 2011.
Accepted on: 23 April 2011.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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Submitted on: 06 June 2018.
Revised on: 30 July 2018.
Accepted on: 10 August 2018.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
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