http://reply.papertrans.cn/2/157/15622/15622-11.png
http://reply.papertrans.cn/2/157/15622/15622-12.png
Submitted on: 07 January 2000.
Revised on: 03 March 2000.
Accepted on: 18 April 2000.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
Submitted on: 18 November 2022.
Revised on: 10 March 2023.
Accepted on: 28 April 2023.
___________________Journal of Brand Management---PALGRAVE MACMILLAN LTD
http://reply.papertrans.cn/2/157/15622/15622-15.png
http://reply.papertrans.cn/2/157/15622/15622-16.png
http://reply.papertrans.cn/2/157/15622/15622-17.png
http://reply.papertrans.cn/2/157/15622/15622-18.png
http://reply.papertrans.cn/2/157/15622/15622-19.png
http://reply.papertrans.cn/2/157/15622/15622-20.png