Crepitus
发表于 2025-3-25 07:23:10
https://doi.org/10.1007/978-3-642-58923-2Change; Change Management; Entwicklung; Informationssystem; Innovation; Management; Markenmanagement; Marke
忘川河
发表于 2025-3-25 11:02:42
Strategic Change Management - Marktliche Wertschöpfung als Gegensatz zum Kostenabbau in operativen Per of a company is the strategic management of change, a total and long-term concept of change management directed towards the culture, strategy, and structure of a company. Better than a strategy of cost reduction is the strategy of increasing the market-oriented value of a company.
ACME
发表于 2025-3-25 14:31:41
http://reply.papertrans.cn/95/9426/942575/942575_23.png
压舱物
发表于 2025-3-25 19:37:41
Wandel von Unternehmensleitbild und Unternehmenszielen: Eine Analyse anhand der Geschäftsberichte detakeholders and changes of these orientations can be studied by the analysis of published annual reports. The empirical investigation concerning the largest listed companies from France, Germany, Switzerland and the UK for the financial years 1986 and 1996 results in a changing role of the stakeholders, especially of the shareholders.
反抗者
发表于 2025-3-25 21:43:49
http://reply.papertrans.cn/95/9426/942575/942575_25.png
Tartar
发表于 2025-3-26 03:45:04
Markenmanagement im Zeitalter von Konzentrationsprozessen und Machtverschiebungen auf mehrstufigen Melds of retail and production and the resulting shifts of power at multistage markets are developed. The principles of successful management of product brands are presented with respect to different marketing instruments. The cooperative systems of brand management like category management or efficient consumer response are analysed.
最小
发表于 2025-3-26 05:13:49
Markenführung unter geänderten Kommunikationsbedingungenhe circumstances of brand communication have varied. New media and a fragmenting process in the media scene in Germany mean new challenges for brand managers. In this article, the new situation is described and possibilities for handling the new situation are explained.
RLS898
发表于 2025-3-26 09:27:38
http://reply.papertrans.cn/95/9426/942575/942575_28.png
Mast-Cell
发表于 2025-3-26 15:40:25
Einkauf im Wandel — von der Versorgungserfüllung zum Strategischen Beschaffungsmarketing, the demand analysis, the procurement market analysis, the analysis of suppliers, the negotiations with suppliers, the procurement market research and control. The author discusses how to design the elements of strategic procurement.
母猪
发表于 2025-3-26 18:26:14
http://reply.papertrans.cn/95/9426/942575/942575_30.png