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https://doi.org/10.1007/978-3-319-30610-0industrial marketing; B2B marketing; industrial sales; technical product marketing; technical product deVulnerable 发表于 2025-3-22 03:43:14
978-3-319-80849-9Springer International Publishing Switzerland 2016违抗 发表于 2025-3-22 08:08:29
The Marketing Challenge for Industrial Companies978-3-319-30610-0Series ISSN 2192-8096 Series E-ISSN 2192-810X妨碍 发表于 2025-3-22 12:08:26
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Book 2016ice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product developmedeciduous 发表于 2025-3-22 22:39:50
2192-8096 sciplinary methodology to performing in-depth customer visit.This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market resear摄取 发表于 2025-3-23 03:47:00
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