债权人 发表于 2025-3-21 16:43:43
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The Production/Marketing Interfacens, and vice versa. The chapter works from the premise that quality is a moving target, and therefore, marketing and production decisions need to adjust continually. In the final analysis, wine makers must give consumers a product that they want to buy if the winery is to be profitable in a very competitive international market.不利 发表于 2025-3-22 14:42:07
Wine Marketing and Its Legal Environmentso important in guiding decisions about merchandising, promotion, and distribution. The chapter is not a review of all laws and regulations, nor does it present legal opinions. Its objective is to help marketers recognize the importance of law to their marketing strategies.平项山 发表于 2025-3-22 20:14:08
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Pricing and Programminginclude monies for ads, floor displays, new distribution, wine-by-the-glass programs and other promotional activities, as part of a sales incentive program. The examples cited here are mostly from the U.S. market, but the principles developed apply to pricing and programming strategies globally.BRAWL 发表于 2025-3-23 06:36:07
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