透明 发表于 2025-3-30 08:58:07

Instore MarketingThe purpose of this Chapter is to highlight the importance of the store environment as part of the retail marketing mix. Options for store layout, the determinants and influence of store atmosphere and the allocation of space to merchandise are described.

Binge-Drinking 发表于 2025-3-30 12:59:36

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FECK 发表于 2025-3-30 19:57:19

Logistics — Physical DistributionThis Chapter considers the strategic role of logistics in retail management. It is concerned with those issues which form the context for restructuring logistical systems. There is also a discussion of distribution models for online purchases.

Affluence 发表于 2025-3-30 20:47:28

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发表于 2025-3-31 04:22:01

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耕种 发表于 2025-3-31 07:52:44

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跳脱衣舞的人 发表于 2025-3-31 11:46:56

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焦虑 发表于 2025-3-31 15:58:46

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查看完整版本: Titlebook: Strategic Retail Management; Text and Internation Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein Textbook 20071st edition Gabler Verlag