Reticent
发表于 2025-3-21 18:23:16
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戏服
发表于 2025-3-21 22:17:59
Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management,No company operates in a vacuum. Whether privately owned or publicly quoted, every company is dependent on effective relationships with a wide range of groups which have the capacity, individually and collectively, to influence a company’s success or to frustrate or even spoil its endeavours.
hangdog
发表于 2025-3-22 01:52:45
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Concomitant
发表于 2025-3-22 07:22:17
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coagulation
发表于 2025-3-22 10:42:00
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Popcorn
发表于 2025-3-22 16:32:38
Marketing Communications,the ambiguity of the term ‘public relations’, which has two distinct interpretations, one conceptual and the other practical. The former is well stated in the definition given by the Institute of Public Relations:
亚麻制品
发表于 2025-3-22 17:40:09
Financial Public Relations,he success of financial PR has forced many chief executives and their financial officers to reconsider the role of PR in their businesses and, in many cases, to accept that public relations today is as important a corporate weapon as media advertising, market research, or any other modern business skill.
Needlework
发表于 2025-3-22 23:01:01
Sponsorship,ing new about sponsorship as such. Many major household names have been involved in sponsorship for a long time, with Johnnie Walker whisky, for example, having sponsored golf tournaments since the early years of the present century.
畏缩
发表于 2025-3-23 04:54:41
Media Relations,is omission is not accidental. The argument runs that the media are a . of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.
IOTA
发表于 2025-3-23 09:37:44
Corporate Culture,ight. ‘Culture change’ programmes are becoming more widespread as ‘corporate transformation’, and specifically the creation of flatter and more flexible ‘network organizations’, has become a pre-occupation of a growing number of CEOs and their boardroom colleages.