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变化
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Case Study 2: Tanishq: Bringing Jewellery to Daily Life,focussed on the working women. This offering had its genesis from the earlier offering of 9 to 5 collection and everyday collection. Tanishq has identified that currently the choices of wearable everyday jewellery for the five million working women in India is limited and hence this gap is an opport
Hypopnea
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Anthology
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,Case Study 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits, globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later
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