affront
发表于 2025-3-21 17:42:52
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paleolithic
发表于 2025-3-21 22:02:06
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Endoscope
发表于 2025-3-22 04:10:49
n the possibilities and limitations of the topic.This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted a
真实的你
发表于 2025-3-22 05:26:01
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Recess
发表于 2025-3-22 10:13:00
The Pitch: What Is Storytelling with Data?,ause it is deeply embedded in the structures of our brain. More and more of these stories today feed on data. Whether data is the new oil, gold, or even plutonium: Ultimately, it is we humans who ascribe these meanings to data. In storytelling, data has a dual role: it is the content and context of
迷住
发表于 2025-3-22 16:09:47
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勉励
发表于 2025-3-22 17:28:36
From the Question to the Data,ata to contextualize stories and help define which audience I’m targeting, which themes I’m setting, and why they’re relevant in the first place. The examples illustrate the challenges of developing the question and in each case provide specific answers to key communication issues: Why we tell somet
BLAZE
发表于 2025-3-22 21:39:18
From Data to Story,l elements are becoming the hook and anchor of stories. Especially in a society flooded with stimuli, strong visuals are gaining weight. Journalism has shown how stories can be developed using data. In the meantime, these practices have also arrived in companies. If you want to turn data into storie
金盘是高原
发表于 2025-3-23 01:45:37
Fair Play: What Counts in Data Stories, influence us in the interpretation of data and how we can protect ourselves from them. The more power is attributed to data, the more ethical questions gain relevance: the protection of privacy, the role of algorithms in making decisions and the bias of machines come into view.
口音在加重
发表于 2025-3-23 08:36:38
e, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives..978-3-658-38554-5978-3-658-38555-2