crucial
发表于 2025-3-28 18:28:18
978-3-658-44173-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
约会
发表于 2025-3-28 20:39:31
http://reply.papertrans.cn/88/8748/874755/874755_42.png
蛤肉
发表于 2025-3-28 23:10:02
Selection of Engagements in Sports Sponsoring,en also documented in guidelines and principles. The chapter includes a case study of Mercedes-Benz on the termination of the sponsoring with the DFB, as well as numerous practical examples from the companies Homeday, Deutsche Telekom, AOK, Skinfit, Gazprom, Rewe, and the IOC.
男生戴手铐
发表于 2025-3-29 05:30:28
Success Control in Sports Sponsorsing,e in science and practice. It will be of decisive importance which data basis a success monitoring can refer to in order to carry out a sponsoring evaluation. The following will show the possibilities and limitations of various methods. This chapter will present examples of the sponsors Rockets, Indeed, and Deutsche Telekom AG.
GAVEL
发表于 2025-3-29 09:00:51
Services of Sports Agencies,e-or-buy decision. The chapter presents various types of sports agencies and their services. However, special aspects must also be considered when working with agencies. The agency Sportfive in cooperation with Hertha BSC is described as an example.
affluent
发表于 2025-3-29 12:11:43
Sponsoring as an Element of Sports Marketing,ghts. In addition to a detailed case study on the general sponsoring approach of Raiffeisen Switzerland, there is further practical information on sports sponsoring, including the so-called “shoe dispute” at the DFB.
Conflagration
发表于 2025-3-29 16:41:35
http://reply.papertrans.cn/88/8748/874755/874755_47.png
SEVER
发表于 2025-3-29 21:11:31
Sponsoring as an Element of Sports Marketing,h product benefits and additional services often no longer provides sufficient differentiation from the competition, companies are increasingly looking for communication tools that enable experiential benefits and a specific target group approach. Both can be found in sponsoring, which is now often
HUMID
发表于 2025-3-30 00:44:48
http://reply.papertrans.cn/88/8748/874755/874755_49.png
DIKE
发表于 2025-3-30 07:01:54
Planning Process of Sports Sponsoring,e and marketing communication and has become a significant economic factor in the sports market. The demonstrated forms of sports sponsoring illustrate that there is also an increasing differentiation in sponsorings, which are increasingly undergoing a systematic decision-making process. An extensiv