CANT 发表于 2025-3-23 10:06:04
Introduction,ion driven by product quality and price is not sufficient anymore , resulting in a lack of uniqueness . Driving a successful business does not only require a consistent renewal of the product portfolio but also an attractive pr小说 发表于 2025-3-23 17:41:54
Service Fascination, of paramount importance to enrich and enhance traditional retail through constant innovation" . Based on the conceptual foundations and the research gaps motivated in the previous sections, this chapter presents a novel approach for systematically innovating, desiArthr- 发表于 2025-3-23 21:30:08
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, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products.适宜 发表于 2025-3-24 06:52:24
tion of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale..978-3-658-11672-9978-3-658-11673-6新义 发表于 2025-3-24 11:26:00
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